We have started selling a new type of household refrigerator, which was jointly developed with a major Chinese home appliance manufacturer [Hefei Meiling Co., Ltd.] (hereinafter, Meiling Group) and equipped with our product, a freshness preservation device [DENBA +] from November 1st. The brand name is CHIQ M Fresh.

  At the time of the refrigerator released, the foods stored for 17 days were unveiled and the World Records Association allowed us to certify them as household refrigerator with the longest freshness retain period and household refrigerator with the most advanced freezing technology.

  We will continue to popularize DENBA technology throughout the refrigerators and cold chains around the world.

  Food waste generated by households is about 3.02 million tons per year, accounting for half of all food losses. In terms of types, vegetables are the most, followed by processed foods, fruits and seafood. Our technology will also help families reduce food losses and contribute to the environment.

[From Government Public Information Online]

http://www.gov-online.go.jp/useful/article/201303/4.html

The most common reason for discarding food without eating it is

"Deterioration of freshness, decay, mold formation"

"The expiration date have passed”.